Mezcal Verde Amarás is a brave project that takes a stand for diversity, and embraces love and respect in the pursuit of a better world.
Verde wants to give a voice to people of all cultures, races and genders, undivided, embracing all human beings for who they are. The project stands for a world without prejudice, encourages everyone to be true to themselves, and seeks to empower all people to explore who they want to be.
Embracing diversity, Verde reaches beyond fixed labels. Our love is emblazoned on each bottle, with custom labels designed by artists from across Mexico and around the world.
Not one label, but many. #NoLabel.
Enlisting the unique visions of artists from diverse races, cultures, genders and ethnicities, we seek to amplify the point of view of our multidisciplinary collaborators. The labels offer them a blank canvas to express their unique perspective on the world.
This project advances the belief that creativity can be the catalyst for change, and that by freeing ourselves of fixed labels we can achieve a better world beyond one single identity or perspective.
Verde is a gamechanger, inviting all audiences into the mezcal category by taking a bold stand for what we believe in: love, respect, and a celebration of the creativity and strength in human diversity.
