Igualdades

Igualdades is an organization specialized in building narratives free from stereotypes and promoting a culture of peace. The studio developed the full conceptualization of the project, and through these campaigns aims to drive a shift in prevailing narratives. It succeeds in raising awareness and educating on equality in a visual, concise, and thoughtful manner, using social media as a space for transformation.

Terminología

This first campaign aimed to raise awareness, describe, and uncover the history behind concepts, words, and commonly used phrases that have built the foundation of discrimination and stereotypes in Mexico throughout history.

It was accompanied by data and statistics that showed the majority of the population is cross-sectionally affected by these concepts. It was launched on digital platforms in February 2021 and lasted for 11 months.

Resistencias
que tranforman

The title “Resistencias que Transforman” (“Resistances that Transform”) evokes ideas of empowerment, social change, and resilience—suggesting a focus on movements or narratives that disrupt harmful stereotypes and contribute to positive transformation.

Efemérides

The campaign by Igualdades stands out for its use of concise graphics and visual interventions designed to create impact and provoke reflection on social media. It addresses topics such as privilege, disability, diverse visibility, and social justice, encouraging the audience to question themselves and reconsider traditional narratives.

¿Qué pasaría si?

The “Qué pasaría si” campaign employs visually appealing images and hypothetical questions to spark social reflection on unjust or underrepresented realities. By inviting the audience to imagine possible—and contrasting—scenarios, it highlights how certain privileges, inequalities, or structural shortcomings impact everyday life.

This initiative is notable for its ability to distill complex issues into accessible and clear messages, creating the emotional impact necessary to encourage questioning, dialogue, and critical awareness.

ABC de las igualdades

This initiative serves as a visual and educational introduction to key concepts related to equality. Its purpose is to demystify complex terms linked to equality, transforming them into accessible elements using the alphabet as a guide.